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Communication Design – A Popular Career Choice

Over the past decade, design has traversed a long way to become one of the most sought after courses and careers. It has been quite a journey for a field that was once perceived to be not more than a hobby or a passion. Today, design is a valued field with exceedingly favourable career prospects.
Communication Design, in particular, is a much-talked-about career choice in design. The up-and-coming field is full of promising opportunities in graphic design, animation, UX and UI design, information design, and print media design, to name just a few. The discipline is a blend of design principles, multimedia tools, and animation. It serves as an audio-visual language to attract and inform the target audience about a product or service. Today, Communication Design is an indispensable innovative tool for building brands, boosting sales, or supporting a humanitarian cause. The ads on TV, your favourite mobile apps and video games are all a part of Communication Design.

On the academic side, Communication Design is now a much sought-after course, inspiring and nurturing youngsters brimming with creativity and technical agility. Communication design colleges in Chennai and all across India are witnessing a massive surge in demand for undergraduate and postgraduate courses. Youngsters are making a beeline for Communication Design programs that fuel their creative passion and brighten career prospects.

This field rolls out the red carpet for fresh undergraduates, marking their first step as Junior Designer with a design studio or a freelancer. From there, the opportunities are endless. Let’s further explore the professional opportunities in Communication Design:

6 Excellent Career Opportunities In Communication Design

1. Information Designer

The primary job of an Information Designer is to enhance the presentation of texts, figures, and facts with infographics and make them appealing to the reader or viewer. Information designers are responsible for blending non-visual elements and graphics to create a result that appeals to the end-user.

To flourish in this career, you need creative and aesthetic skills to present even a boring piece of information in an attention-grabbing fashion. Additionally, your proficiency in statistical analysis, typography, and understanding human behaviour will propel your career prospects in the right direction.

2. UI/UX Designer

UI and UX are the mantras of today’s digital opportunities. Driven by end-user demand, every digital product is designed with these two aspects in mind. And with digital adoption happening at lightning speed, there is an indispensable need for UI and UX designers worldwide.

An UX and UI designer’s primary responsibility is to create a digital product or design that is intuitive and interactive enough to solve the problems faced by end-users. Their main objective is to enhance the overall experience of the user. If it is a mobile application, the UI/UX designer will have to research, test and design the technical structure on which the application runs.

3. Web and App Designers

The explosive growth of apps and websites have fuelled the increasing need for creative and technically sound websites and application designers. The unstoppable growth of digital technology and the ever-increasing smartphone usage are clear signs that web and app designers will always be in demand.

The fundamental job of web and app designers is to build websites and apps that function on various devices. They are responsible for strategically engaging the user with the right graphics, colours, and texts. Career opportunities in this field are endless, and those with the skill to understand and implement innovative ideas are always in great demand.

4. Type Designer

Fonts are ubiquitous. Right from this article that you are reading now to those used in websites, apps, magazines, newspapers, invitations, brochures, billboards and store displays, the world of fonts is extensive. A type designer is the person behind all these fonts. They are the creative minds who design and craft typefaces and font families as a profession.

It is common for type designers to be mistaken as typographers, although the two fields are quite different. But typography is a skill requirement for type designers. Aspiring graphic designers who are raring to explore and create a niche can venture into type designing.

5. Print Media Designer

Print designers are responsible for designing informative, appealing, engaging, and palatable elements for the reader. They specialise in conceptualising designs, preparing mockups, and creating the final draft for printing. Highly skilled graphic designers have excellent prospects in print media.

Print media encompasses everything that goes under print. This category includes your daily morning newspaper, glossy magazines, informative periodicals and interesting novels. Currently, the advent of digital media has significantly broadened the career prospects for skilled print media designers. Digital media houses are ready to hire experienced professionals to create and maintain digital marketing materials like webpages, landing pages, HTML mailers and digital ads.

6. Animation

There are opportunities galore for skilled communication designers who want to make a mark in animation. This umbrella term is the gateway to becoming developers in multimedia web graphics and animation for web and smartphone applications.

Advertising agencies and production houses hire communication designers with proficiency in multimedia designing and editing skills. These skills can also land you in enviable jobs with gaming and mobile companies and graphic design studios.

Also Read: PRODUCT DESIGN TRENDS FOR THIS DECADE

Skill Requirements To Excel As A Communication Design Professional

Communication Design has a lot to do with creativity and technical skills, which are the basic prerequisites to excel in this field. Additional skill requirements include:

  • Innate artistic ability
  • Good visualisation skills
  • An eye for detail
  • Presentational skills
  • Interest in extensive research
  • Ability to follow directions
  • Ability to feel movement and timing
  • Communication and interpersonal skills
  • Ability to coordinate and work together as a team

With this set of skills and your certification in Communication Design, there is no stopping you from grabbing the best career offers! This field is also capable of creating new careers (like conversation designer) as the world becomes highly competitive and technically sound.

Design your future with DOT School of Design’s Communication Design course

DOT School of Design offers a 4-year Bachelor course in Communication Design. When they graduate, our students are endowed with boundless scope and skills to excel in their chosen career paths. To know more about our course and its career opportunities, swing by here.

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Product Design Trends For This Decade

Businesses that market products are facing increased competition these days. They also have to deal with more discerning consumers. The customer of today wants environmentally friendly products and brands that are authentic.

This has made product design the topic du jour. With that in mind, we dive into product design trends that we’ll see in this decade, as predicted by a leading institute for an industrial design course in Chennai.

Deep Diving Into What Is Product Design?

Simply put, product design defines the problems people face in real life and then creates a product that solves them. As easy as it may sound, the process is more complex. It requires a unique mix of skills such as customer research to pinpoint issues and user experience design to create the solution.

That is why the role of product design includes a variety of positions based on the size and requirement of the industry and company. Some of the speciality roles within this field include:

  • Copywriters
  • UX designers
  • UX researchers
  • Interaction designers
  • user interface (UI) designers

Imaging The Future Of Product Design

  • Ethical design leads the way.

For a long time, companies mined data, used addictive design features and dark patterns to influence a digital user. These design tricks will be a thing of the past. In this decade, both businesses and designers will be deliberate with their product design. Everyone will look at it through the lens of ethics. As a result, we’ll have a more honest and transparent framework of product design.

  • More personalised digital experiences.

Tailored experiences were already on the rise. But as 2020 turned into 2021, the trend accelerated. With data-driven tools and AI, personalising digital experience has become simpler. And that’s what business will continue to do. The reason being customised workflows, software and apps eliminate friction. It makes a product more engaging and useful to the customer.

  • Innovative product design tools make way.

For a very, very long time, Photoshop was the sole software for industrial or product design. Then Sketch came into the picture, followed by Figma. Both the tools made a massive impact because they allowed for collaboration between teams. In the coming years, expect to see more innovative tools for product designers. They’ll be useful for bigger teams, allow for faster work and real-time feedback all within the same tool.

  • Big Data will transform the scene.

In the next four years, 75 billion devices will be connected to the internet. For industrial designers, that means terabytes and terabytes of data transmission. This data will be priceless to gain feedback in real-time.

Before the IoT and Big Data, finding and correcting flaws in a product was time-consuming and expensive, requiring manual effort. With

connected devices, this hurdle is removed. Engineers and designers can directly access user data. This helps in learning how end-users utilise their product, what features are not used and where problems occur. Ultimately, they can capitalise on the data to improve the design!

  • AI lends a simpler design workflow

Creating a mock-up that incorporates all user experience specifications is a lengthy process. With machine learning and AI, the process becomes concise with fewer steps involved. Moreover, it would make designing across platforms seamless because pulling a design from any system or library would be straightforward. Another advantage is correcting errors the designer might make automatically. For all these reasons, AI will be a huge trend in product design in the 2020s.

Creating Possibilities In Product Design

  • Design-first methodologies become common.

As the 2020s continue, more businesses will apply a design-first attitude. The methodologies will not be limited to just products. It will include all processes to help solve both operational and business challenges. So, product and industrial designers must update themselves accordingly.

  • Design systems will explode.

A design system is an UI kit, code documentation, and a pattern library mixed with a guide for style, brand and communication. It has been the talk of the town in recent years. Expect it to grow. Design systems will be everywhere because it is the natural next step for the niche. With a system in place, a business maintains visual consistency. It also helps reduce design debt, i.e., using a new style when an existing one would have been just as useful. The result is more code and design documentation.

To sum up:

The 2020s are going to see a seismic shift in product design. The past decade gave designers a seat on the table. This one will see them drive change. Product design will not only be more responsible. It will also be more ethical and efficient.

We already see the impact of design in everyday life. Bad design has many consequences, from the spread of misinformation to the worsening climate crisis. In this decade, we hope to undo this and drive design forward.

If you’re interested in design and visual communication, get in touch with us. We’d be happy to further discuss the future of product design and point you to the right career path!

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6 Must-Know’s For Every Interior Designing Aspirant

A Career In Interior Design: What to expect

An Interior Designer with a flourishing career has the potential to earn as much or even more than well-paid corporate executives, doctors, or engineers. It is a discipline that beckons creative minds who long for the professional freedom to unleash their potential and set innovative trends. 

All aspiring interior designers have a thousand questions in mind as they race to find admissions in the best institute after going through a tough admission gauntlet of entrance exams and interviews. Almost every aspiring student makes a thorough study about the various avenues, the remuneration, the perks, and the prospects before taking up a course in Interior Design. 

But beyond the common knowledge of the course and its career prospects, there are deeper concerns. This blog is an interesting compilation of the points that young Interior Designers ought to know.

Six aspects that every Interior Designer should be aware of

  • Interior Design and Interior Decoration are not the same.

We bring this point right to the forefront because this misconception is common amongst many students. Interior decoration is only a subcategory of Interior Design and aids in the overall process of the design. There is so much more to Interior Design. It comprises the use of colour schemes, sense of balance, textures, lighting, selection of objects, placement of objects, and the knack to infuse overall harmony in the space.

  • Good Interior Designers are scarce in India.

This should be good news for students doing B.Des in Interior Design or M.Des Interior Design. The scarcity of talented interior designers creates a scope for budding graduates who have ample opportunities to make it big in India. Interior Designers who think out of the box and bring refreshing perspectives are bound to find themselves with a good list of clientele who are willing to pay what it takes to transform their homes or offices.

  • Interior Design extends beyond home renovation and designing.

Online and print articles and TV reality shows are reasons behind the misconception that Interior Design is only for homes.  On the contrary, these shows and articles reveal only one aspect of this vast discipline. There’s no stopping a flourishing Interior Designer from working on hospitals, hospitality and wellness centres, dental clinics, educational institutions, and other industrial sectors such as commerce, retail, food and beverage, and service-oriented businesses like salons and spas.

  • Multitasking and being organised are key.

As an interior designer grown in his/her profession, there will be more projects in the pipeline, each one more demanding and complex than the other. This means multiple projects, clients, budgets, plans, designs, decisions and details. To ensure that everything goes smoothly, efficiently, and on time, one needs to be organised and work on a schedule. This also applies to the entire team that works under an Interior Designer. One wrong move can lead to a financial disaster, which means loss of clients and reputation.

  • Clients make the ultimate decision.

An interior designer may cater to a hundred clients, of whom less than five will grant full freedom for the designer to execute his / her plan. What most clients actually want is a knowledgeable professional who will give shape to their dream design and plans. Hence, a designer cannot expect clients to approve their suggestions. The designer’s task is to assist the client with their requirements and collaborate in such a way that the outcome aligns with the client’s taste and style.

  • It is mandatory to know all the local laws and building codes.

The lessons that deal with local laws, building codes, and guidelines for electricity, plumbing, and other theoretical applications may be the most boring subjects taught in the Interior Design course. Knowledge of these subjects is crucial as it is what segregates an Interior DEsigner from an Interior Decorator. Knowledge of the local building laws ensures that all projects are compliant with the standard safety measures and government regulations.

Learn M.Des Interior Design at DOT School of Design, Chennai

DOT School of Design offers a two-year Master’s course in Interior and Furniture Design. The curriculum designed by industry experts equips our students to ace it in the field of Interior Design. To know more about our admission process, please get in touch with us.

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PRINTMAKING

Printmaking is an artistic medium with unique technical qualities.  To make a print from an original block or specially prepares surfaces.  Exploring different mediums of printmaking technique,  Stone lithography and Etching.  Each technique has its own distinctive style, imposed by the tools, materials, and printing methods.  The metamorphosis that takes place between drawing and print became the strongest attraction for the creative artist.  Students will explore a wide variety of printmaking process. 

 Stone lithography is a sensitive printing process and rearmost medium, the technical process of stone lithography including preparation of stones, principal drawing and materials and printing skills, to more specialised subjects such as black and white print with various tone variation, colour printing and image transferring process etc.  

 Etching is a fabulous printmaking technique where the chemistry to incise a hand is drawn image into a zinc plate for printing on paper.  This workshop will focus on technical mastery and image-making on zinc plate, understanding of hard ground and as a soft ground, to achieve a variety of line and texture.  Aquatint and stop out techniques one colour top rolling process.  And edition printing process.

Understanding of printmaking process, materials, and techniques associated with edition print.  Interpretation of positive and negative spaces, composition, tonal variations, colour intensity and harmony.  Learning and exploring techniques of planography and relief paint

Our printmaking tutors are experienced artists and professionals; they exhibit work regularly, they are constantly trying out new ideas and techniques which inform their teaching,  the department offers printmaking processes from traditional intaglio, lithography and relie printing to photo and digital processes including photo etching,  photopolymer and photo-litho.  We are committed to exploring sustainable options in print and bookbinding and tutors encourage safe working practices.  You will learn a lot about professional practice and lots of working methods, experience that will enable you to become more independent in your own work

Printmaking itself has a rich history, and innumerable cultural contexts, allowing for a broad and rewarding learning journey as you try out new experience you may not have been exposed to.

You’ll explore engraving, etching, wood-relief, monoprint and more to create exciting new design and templates enabling you to create edition.  Even within each edition, each single issue can take on its own life creating a dynamic set of images.

It also has application in illustration, photography, and visual communications, with our respective degrees offering opportunities to explore printmaking their contexts.

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CRAFT MAKING

Do you love working with your hands? Are you artistically inclined? You may want to consider becoming a craft artist! A craft artist uses a variety of materials and techniques to create art for sale and exhibition. They create handmade objects such as pottery, glassware, textiles, or other objects that can be designed to be either functional or to have aesthetic value only.

Craft artists create artwork and other objects that are visually appealing. Most artists work with their hands and are good at manipulating tools and materials to create their art. This usually requires significant skill in one or more art form. They also have active imaginations to develop new and original ideas for their work.

Craft artists typically do the following:
– Use their talent for knitting, weaving, glass blowing, painting, drawing, or sculpting
– Develop creative ideas or new methods for making art
– Create sketches, templates, or models to guide their work
– Select which materials to use on the basis of colour, texture, and strength
– Process materials, often by shaping, joining, or cutting
– Use visual elements: composition, colour, space, and perspective, to produce effects
– Develop portfolios highlighting their artistic styles and abilities

Craft artists work with many different materials, including ceramics, glass, textiles, wood, metal, and paper, to create unique pieces of art, such as pottery, quilts, stained glass, furniture, jewellery, and clothing. Many also use fine-art techniques—for example, painting, sketching, and printing—to add finishing touches to their products.

Some craft artists display their work in museums, commercial or non-profit art galleries, corporate collections, and private homes. Some of their artwork may be commissioned (requested by a client), but most are sold by the artists themselves in their own studios, online, in stores, or at arts-and-crafts shows.

Craft artists spend a great deal of time and effort selling their artwork to potential customers or clients and building a reputation. However, only the most successful artists are able to support themselves solely through the sale of their works. Most craft artists are self-employed, while others are employed in various private sector industries or by the government. Many work in private studios in their homes. Some share studio space, where they also may exhibit their work.

Studios are usually well-lit and ventilated. However, artists may at times be exposed to fumes from glue, paint, ink, and other materials. They may also have to deal with dust or other residue from filings, splattered paint, or spilt cleaners and other fluids. Part-time and variable work schedules are common for artists of all kinds. Many also hold another job in addition to their work as a craft artist. During busy periods, they may work overtime to meet deadlines.