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DESIGN CAREERS


 Choosing the perfect career is a troublesome task for both the students as well as their parents. This remains chaos in our mind after 12th class examination. Career options for students who are planning to pursue professional courses or vocational courses are comparatively easy but for the rest, a lot of effort and thought process is involved. A lot depends on the interest of the student but choosing the career and job prospectus also take an integral role in deciding the career. Though we have top paying job options like MBA, software, chartered accountancy, journalism etc, there are numerous other careers to explore.

When you imagine a designer at work, you might be picturing somebody indulging in their hobby and not doing any work. The designer is sitting on a mountainside and painting a charming landscape scene, catapulting multi-coloured paint at a huge canvas, or placing a stuffed shark into a glass box. Sure, working in art and style might sound sort of a wonderfully idyllic and relaxed career choice, where you’ve got pure freedom to let your creative juices flow. But, these career paths are a lot of hard work, dedication and innovativeness.

Choosing design as a career is the right option to make, as this stream is growing all across the universe having a phenomenal scope and excellent knowledge. it’s a huge field to affect lately and definitely, provides ‘n’ number of options in future. Unlike the other field, it doesn’t bound one’s brain to books but gives an open option to make about what we would like and what we shall do providing us with the breeze of freedom.

There’s no place quite like the design industry. Its where creativity and technology meet, and where innovation thrives. Design is everywhere, either it is the clothes we wear to the apps we use, the cars we drive to the furniture we use. As a designer, you hold the capacity to bring shape to the world in which we live. The design field is often competitive and demanding, but it’s an excellent career path for anyone truly hooked into art.

 To work as a designer, you need to be creative and have a keen eye for detail. to become a successful person in the field of design, you must have the ability to know what looks good, how to make it look good and to develop your style. Design and art fields offer a lot of job opportunities such as animator, ceramic designer, creative copywriter, fashion designer, fine artist, furniture designer, glassblower, UX/UI designer, graphic designer, photographer, interior designer, multimedia artist, art director, advertising manager, product designer, web designer, film and video editors, industrial designers and so on. The truth is that there is a wide array of design careers available and one should be closer to finding the creative careers that align best with their skills and interests.

 As a designer, our part of the joy is not the process alone but also in seeing people show attention to our work and appreciating it.



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ART AND DESIGN MOVEMENTS


Just as artists through the ages are influenced by earlier artists, past styles and therefore the characteristics of past eras, designers and visual communicators also can look to history for inspiration. A design era can influence a graphic designer, who might repeat motifs that emulate a particular style. One needs to have a broad overview of the major eras that can influence your work. There have been hundreds of art and design movements of different sizes and significance over the centuries, some regarding the approach of a particular place, others may be few creative disciplines. There are certain art and design movements that students should be familiar with. We have stated a few art and design movements in order. They are:

 1. ARTS AND CRAFTS MOVEMENT:

 The art and craft movement is much more than the 1970 survival. It began in England in the 1800s and was later adopted in North America. This was after the industrial revolution which is one of the main reasons that the worlds art and craft movement exists. The movement is admired for its use of top quality materials and its emphasis on utility in design. The practitioners of the movement strongly believed that the connection forged between the artist and his run through handcraft was the key to producing both human fulfilment and delightful items that would be useful on an everyday basis. As a result, arts and crafts artists are largely associated with the vast range of the decorative arts and architecture as opposed to the high arts of painting and sculpture.

 2. ART NOUVEAU:

 Art nouveau appeared during a big variety of strands, and consequently, it’s known by various names, as the Glasgow style or within the German-speaking world, Jugendstil. Art nouveau aimed at modernizing design, seeking to escape the historical styles that had previously been popular. Artists drew inspiration from both organic and geometric forms evolving elegant designs that united flowing, natural forms resembling the stems and blossoms of plants. The movement was committed to abolishing the normal hierarchy of the humanities, which viewed the so-called humanistic discipline, like painting and sculpture, as superior to craft-based decorative arts.

 3. RENAISSANCE:

 The renaissance was a fanatical period of European cultural, artistic, political and economic “rebirth” following the centre ages. Generally described as happening from the 14th century to the 17th century, the renaissance promoted the rediscovery of classical philosophy, literature and art. Some of the best thinkers, authors, statesmen, scientists and artists in human history thrived during this era, while global exploration opened new lands and cultures to European commerce. The renaissance is credited with bridging the gap between the centre ages and modern-day civilization.

4. BAUHAUS:

 The Bauhaus was arguably the only most influential modernist conservatory of the 20th century. Its approach to teaching, and the connection between art, society, and technology, had a serious impact both in Europe and within us long after its closure under Nazi pressure in 1933. The origins of the Bauhaus dwell the late 19th century, in anxieties about the soullessness of recent manufacturing, and fears about art’s loss of social relevance. The Bauhaus aimed to reunite art and functional design, creating practical objects with the soul of artworks. Although the Bauhaus abandoned many aspects of traditional fine-arts education, it had been deeply concerned with intellectual and theoretical approaches to its subject. Various aspects of art and style pedagogy were fused, and therefore the hierarchy of the humanities which had stood in situ during the Renaissance was levelled out: the sensible crafts – architecture and interior design, textiles and woodwork – were placed on a par with fine arts like sculpture and painting.

 5. ART DECO:

 Art Deco owed something to many of the main art sorts of the first 20th century. Art Deco borrowed also from Aztec and Egyptian art, also as from Classical Antiquity. Unlike its earlier counterpart school, however, the artistic movement had no philosophical basis – it had been purely decorative. The artistic movement style, adopted by architects and designers around the world, spanned the “Roaring Twenties”, the Great Depression of the early 1930s, and the years leading up to the Second World War. It suffered a decline in popularity during the late 30s and early 40s when it began to be seen as too gaudy and ostentatious for wartime austerity, after which it quickly fell out of fashion. The first resurgence of interest in the artistic movement occurred within the 1960s – coincident with the movement’s effect on Pop Art – then again within the 1980s, in line with a growing interest in graphic design. The style appeared in some jewellery and fashion ads too.

 6. MODERNISM:

 There is no precise definition of the term “Modern Art”: it remains an elastic term, which can accommodate a variety of meanings. This is not too surprising, since we are constantly moving forward in time, and what’s considered “modern painting” or “modern sculpture” today, might not be seen as modern in fifty years. Even so, it’s traditional to mention that “Modern Art” means works produced during the approximate period 1870-1970. Incidentally, when trying to know the history of art it is vital to acknowledge that art doesn’t change overnight, but rather reflects wider and slower changes happening in society. It also reflects the outlook of the artist. Thus, for instance, a piece of art produced as early as 1958 could be decidedly “postmodernist, while another work, created by a conservative artist in 1980, could be seen as a throw-back to the time of “Modern Art” instead of an example of “Contemporary Art”

7. CONSTRUCTIVISM:

 Constructivism was the last and most influential modern art movement to flourish in Russia within the 20th century. It borrowed ideas from Cubism and Futurism, but at its heart was a completely new approach to creating objects, one which sought to abolish the normal artistic concern with composition, and replace it with ‘construction.’ Constructivism involved a careful technical analysis of recent materials, and it had been hoped that this investigation would eventually yield ideas that would be put to use in production, serving the ends of contemporary, Communist society. Ultimately, however, the movement floundered in trying to make the transition from the artist’s studio to the factory.

 8. FUTURISM:

 Focusing on progress and modernity, the Futurists sought to comb away traditional artistic notions and replace them with an active celebration of the machine age. The focus was placed on creating a singular and dynamic vision of the longer term and artists incorporated portrayals of urban landscapes also as new technologies like trains, cars, and aeroplanes into their depictions. Speed, violence, and the working classes were all glorified by the group as ways to advance change and their work covered a wide variety of art forms, including architecture, sculpture, literature, theater, music, and even food.

 9. MINIMALISM:

 Minimalism emerged in NY within the early 1960s among artists who were self-consciously renouncing recent art they thought had become stale and academic. A wave of latest influences and rediscovered styles led younger artists to question conventional boundaries between various media. The new art favored the cool over the “dramatic”: their sculptures were frequently fabricated from industrial materials and emphasized anonymity over the expressive more than Abstract Expressionism. Painters and sculptors avoided overt symbolism and emotional content but instead called attention to the materiality of the works. By the top of the 1970s, Minimalism had triumphed in America and Europe through a mixture of forces including museum curators, art dealers, and publications, plus new systems of private and government patronage. And members of a replacement movement, Post-Minimalism, were already challenging its authority and were thus a testament to how important Minimalism itself became.



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HISTORY OF DESIGN EDUCATION IN INDIA


In the year of 2011, Design education in India entered its centenary year. Since then, design education has been thriving and has found a significant place in our educational system.

The initial design schools were set up by the British in 1850 and one Dr. Alexander Hunter founded an art school at then Madras in the year 1850 as a private institution. In 1854, the School of Industrial Art was started in Calcutta followed by the Sir JJ School of Art in Bombay in 1857 and in 1866 Jeypore School of Industrial Art. It was with the introduction of these institutions that commercial graphics got introduced in the Indian System. Sir JJ School of Art started of as an Arts and Crafts institution and slowly introduced architecture in 1900. The department of Commercial Art, which was established in 1935, laid down the foundations for Graphic Design in India. 

In 1958, the Government of India invited Charles and Ray Eames to make recommendations for a training programme that laid the foundation to aid and support small industries. Their recommendations resulted in the ‘India Design Report’, based on which in 1960, the Government set up National Institute of Design (NID) at Delhi later moved to Ahmedabad. The institute started with programmes in Industrial Design and Visual Communication that was followed by setting up of the Industrial Design Center under the guidance of the Indian Institute of Technology (IIT), Bombay in 1969. Both these institutions carried the mantle of design in India.

The Indian design education system offers varied programmes, including certificate, diploma, undergraduate and postgraduate programmes in diverse design disciplines. After starting with the core design disciplines, many design institutions have started to offer distinct and specialized design programmes, like “Applied Arts” within graphic design. Applied Arts is a four-year programme post 12 years of the school education which is mandatory to have approval from All India Council for Technical Education.

Madras School of Art

On May 01, 1850, the Madras School of Art as a private art school was established by Alexander, a Resident Surgeon of the Madras Presidency. This was the first art school founded in India and one of the first in Asia. The Government School of Design was founded in London in 1837. The development of the first art schools in India was closely associated with the Government School of Design in Britain. When the Madras School of Art opened an industrial arts section after its foundation, the term “design” was added to the school’s name. 

While undertaking his medical duties in India, Hunter began experimenting with pottery production and was also interested in developing local resources into local industries. The local techniques he learned were developed into a pottery production program in the industrial arts section of the Madras School of Art. The institution was developing toward academic naturalism, an interest in decorative arts and crafts was also developing in Britain and Europe in the 1880s. Havell became superintendent and, during his decade long tenure, he started developing art education based on Indian rather than western models. Both Havell and his successor Hadaway belonged to this new generation of the Arts and Crafts movement proponents. Morris was a pioneer of both the Aesthetic Movement and the Arts and Crafts Movement. That is when Britain and India were shifting from industrial arts education to art education and/or arts and crafts education in the late nineteenth century. 

Calcutta College of art and craft 

The Government College of Art & Craft in Kolkata was founded by Garanhata Chitpur as the School of Industrial Art on August 16, 1854, as a private art institution. It was one of the oldest art schools in India. In 1864, it was renamed the Government School of Art, and in 1951 it became the Government College of Art & Craft. 

Before the foundation of the Calcutta school, there was a Mechanics Institute or Institution in Calcutta founded in February 1839 for providing mechanical arts training for young men to provide adult education to working men in mainly technical subjects, they were often funded by local industrialists as they would ultimately benefit from having more knowledgeable and skilled employees. While similar organizations were sometimes simply called Institutes, none were art schools. 

In Calcutta, Locke the then principal stressed the imparting of art education along the lines of the South Kensington School in London. He remained principal of the Government School of Art until 1882. Later on, Havell was principal of the Government School of Art, Calcutta from 1896 to 1905, where he developed a style of art and art education based on Indian art and design rather than western models along with Abanindranath Tagore, a nephew of the poet Rabindranath Tagore who was going to establish Visva Bharati, today’s Visva Bharati University, in Santi Niketan, West Bengal. 

Sir J. J. School of Art and Industry

The School of Art and Industry or Sir J. J. School of Art and Industry was founded on March 02, 1857, by a Parsi-Indian merchant and philanthropist, Sir Jamsetjee Jeejebhoy , who was impressed by the quality of the craftworks at the Great Exhibition held in Hyde Park, London, in 1851. He understood the need for a school for art and industry in Bombay to train Indian craftsmen. The school started with elementary drawing and design classes at the Elphinstone Institute, but its main purpose was to provide instructions in painting, drawing and design, ornamental pottery, metal, and wood-carving and turning. Complicated machinery was indispensable and training was provided by master craftsmen who could manufacture artistic craft products and preserve the traditional skills and techniques of Indian crafts. The School of Art and Industry operated as an experimental school during the lifetime of Sir Jamsetjee Jeejebhoy. 

Other art schools 

With the aid of Thomas Holbein Hendley, the Jaipur School of Art was established by Maharaja Ram Singh II in 1866. Unlike the three British government schools of art in Madras, Calcutta, and Bombay, where the main focus was drawing, a western skill, the Jaipur School of Art was established to promote more local technical and industrial arts. 

The Jaipur durbar felt that the art schools of Calcutta, Madras, and Bombay focused too much on drawing, which they considered a western skill. Although they endeavoured to promote more local industrial arts, they also received support from a European surgeon, Dr de Fabeck, who was a Rajasthani art enthusiast and who also agreed to direct the Maharaja School of Art in Jaipur. 

While the Madras School and Calcutta school followed traditional art, the Bombay school taught mainly western art. Although many teachers who came from Britain were graduates of the South Kensington School, their ideas about art and design changed over the generations from industrial arts to fine arts in the 1860s-70s and from fine arts to the arts and crafts in the 1880s-90s. 



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IIT Design Courses

India has a vibrant and rich design industry. The design industry in India is backed by designers with a strong platform in design education. Indian designers have a derived talent of insight and experience developed over the years and are steadily progressing. The design industry comprises of various roles for designers to take up. The designers are involved in designing along with the in-house design team. There are also freelancing designers where they work with design businesses. The Indian government promotes quality design education by setting up Design institutions and design schools like IITs-IDC, NITs, and NIDs.

Industrial Design is an undergraduate academic degree awarded by the institute or a university for a four-year course of study that specializes in the design of industrial products. It teaches you how to design, create and test various products, from mobile phones, to bicycles, furniture, automobiles, and even movie sets.

To become an industrial designer, you require a Bachelor’s degree in Industrial Design, Architecture or Engineering for entry-level jobs in the field. Many schools will require that you complete some basic classes in Art and Design before you enter into the degree program. To this end, they may request that you submit some sketches of what you have drawn. Because this field does combine Art, Science, and Business in equal measure, a good number of Industrial designers are pursuing an MBA (Master’s of Business Administration) to help them gain the required business skills.

Industrial designers research how users might use a product and test different designs to see which is the most practical and user-friendly. The industrial designer must combine technical and creative aspects to create products that are practical, user-friendly, safe and aesthetically pleasing.

When you choose a career in Industrial Design, choosing the right degree is very important. To become an Industrial designer, completing an undergraduate degree is the minimum requirement. Anyway due to increasing competition, completing a master’s in Industrial Design would be beneficial.

India has the potential of becoming a great player in the international arena in animation industry Animation courses strive to create people with expertise to influence the future of animation. It involves processes such as film-making, conceptualizing production, etc.

People with good analytical abilities and having a creative approach to solving problems, with sensitiveness in their approach and knowledgeable about upcoming technologies can expertise in Interaction Design. Programs offered at IIT Design School- IDC design courses focus on interactive Media, mobile communication applications, interfaces for applications, interactive gaming, and learning applications.

 Mobility and Vehicle design in IDC.

Facing challenges such as changing lifestyles, environmental issue and increasing population density and competitive environment, the automobile industries are strengthening in developing product function and design. Design studios are being set up widely in India to tackle these challenges. The programs instil skill and knowledge making them competent designers in the industry.

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Design Colleges in South India

In India, the Design Education was provided by a set of Institutions Until 2004, All these institutions were Government-owned. Most of the Design institutions are part of the large technical institute. The National Institute of Design at Ahmedabad was the only stand-alone design education institution. In 2004, a few private sector institutions come into the field of design since then there has been a rapid change in design education in India. Today, there are more than 70 institute teaching design at various levels  

National Institute of Design (NID), National Institute of Fashion Technology (NIFT), Symbiosis Institute of Design, MIT Institute of Design (MIT ID), Indian Institute Of Art and Design, D J Academy of Design (DJAD), IIT – Guwahati, IIT – Bombay, Design and Technology, Pearl Academy of Fashion. These are the finest design institute in India. Nearly all the institute from the northern part of India. 

Design education grow rapidly in south India as well  The Followings are the best DESIGN COLLEGES IN SOUTH INDIA

NIFT (Bangalore, Chennai, Kannur, Hyderabad), St.Therasa College, Kerala, Shristi Institute of Art Design and Technology, Bangalore, Community College of Fashion Designing, Kerala, LISSA School Of Design, Bangalore, Vogue Institute Of Fashion Technology, Karnataka, JD Institute of Fashion Technology, Bangalore, NICC International College for Creative Communication, Bangalore, Xavier Institute of Communication, Mumbai, St. Joseph’s College, Bengaluru, St Pauls Institute of Communication Education, Bangalore, Sathyabama University, Chennai, DOT School of Design, Chennai, Mohamed Sathak College of Arts and Science, Chennai, Loyola College, Chennai, Asian College of Journalism, Chennai, Ethiraj College for Women, University of Madras, Chennai, Apollo Arts and Science College, Chennai, Amrita School of Arts and Sciences, Kochi, AAT College, Kochi