Exhibition design can be termed as the process of giving information through visual storytelling and the environment. It is a multidisciplinary process that majorly brings together architecture, interior design, graphic design, multimedia and technology, lighting, audio, and other disciplines to create multi-layered narratives around a theme.
Exhibition design covers a wide range of applications including museums, visitor centres, heritage parks, themed entertainment venues, trade shows, corporate environments, expositions, and retail stores. Exhibition design can be inside a single display or can be expressed in immersive integrated environments. With the rapid onboarding of technology in the public domain, exhibition design is increasingly media-driven, social and democratized, with content generated not just by designers and curators, but also by users themselves.
This cutting edge discipline continues to evolve regardless of the role of technology however, it remains collaborative process and one that demands the balancing of space, object, and information with the draft integration of technology and the role of the audience. Exhibition design dates virtually from early human development, but first became formalized in the cabinets of curiosity of the 17th century as people began to travel the world and display their treasures in private collections. While the museums of today bear little resemblance to these early attempts at exhibition design, they are still learn rooted in human curiosity and the need to learn more about the world around us.
An exhibition designers work can include
- Presenting their ideas as sketches, scale plans, computer-generated visuals and models
- Discussing their ideas with clients
- Producing final specifications
- Handling orders for supplies
- Liaising with technical specialists such as lighting staff
- Understanding and interpreting the correct materials and cost involved in constructing the design
- Designing vector-based artwork for portable displays such as pop up stands.
In a country that is becoming rapidly urban and metropolitan, Indians increasingly find themselves having to navigate through vast buildings, concrete cities, and massive transport hubs, but there is a distinct lack of communication design guiding them on their way. mostly, these spaces are designed with little empathy for users, and this is where exhibition designers can contribute to these public spaces by bringing an overall perspective to spatial communication to the table. Exhibition designers create an experience that is physical but also emotional and psychological and this is where they have something extremely unique to offer.