ALL DISCIPLINES

FASHION DESIGN

B DES / DIPLOMA

FASHION DESIGN

M.DES

LIFESTYLE ACCESSORIES DESIGN

INTRODUCTION

Fashion design is the art of applying design, aesthetics and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes and has varied over time and place. Fashion designers work in several ways in designing clothing and accessories such as bracelets and necklaces. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes.

Fashion designers work in different ways. Some sketch their ideas on paper, while others drape fabric on a dress form. When a designer is completely satisfied with the fit of the toile(or muslin), he or she will

Fashion Design

consult a professional pattern maker who then makes the finished, working version of the pattern out of card or via a computerized system. Finally, a sample garment is made up and tested on a model to make sure it is an operational outfit.

DUTIES OF FASHION DESIGNERS

Fashion designers typically do the following:
  • Study fashion trends and anticipate designs that will appeal to consumers
  • Decide on a theme for a collection
  • Use computer-aided design (CAD) programs to create designs
  • Visit manufacturers or trade shows to get samples of fabric
  • Select fabrics, embellishments, colors, or a style for each garment or accessory
  • Work with other designers or team members to create prototype designs
  • Present design ideas to the creative director or showcase them in fashion or trade shows
  • Market designs to clothing retailers or directly to consumers
  • Oversee the final production of their designs

TYPES OF FASHION DESIGNERS

  • Clothing designers create and help produce men’s, women’s, and children’s apparel, including casual wear, suits, sportswear, evening wear, outerwear, maternity clothing, and intimate apparel.
  • Footwear designers create and help produce different styles of shoes and boots. As new materials, such as lightweight synthetic materials used in shoe soles, become available, footwear designers produce new designs that combine comfort, form, and function.
  • Accessory designers design and produce items such as handbags, suitcases, belts, scarves, hats, hosiery, and eyewear.
  • Costume designers design costumes for the performing arts and motion picture and television productions. They research the styles worn during the period in which the performance takes place, or they work with directors to select and create appropriate attire. They also must stay within the costume budget for the particular production.

EDUCATION FOR FASHION DESIGNERS

Many fashion designers have a bachelor’s degree in fashion design or fashion merchandising. In these programs, students learn about textiles and fabrics and how to use computer-aided design (CAD) technology. They also work on projects they can add to their portfolio, which showcases their designs.

OTHER EXPERIENCE FOR FASHION DESIGNERS

Fashion designers often gain their initial experience in the fashion industry through internships or by working as an assistant designer. Internships provide aspiring fashion designers an opportunity to experience the design process, building their knowledge of textiles and colors and of how the industry works.

CAREER FOR FASHION DESIGNERS

Garment Technologist: It is working on the design, and development of new materials through testing new combinations of yarns, textiles and fibres

Fashion Designers: One of the highest -profile roles in the industry, designers are the creative genius’ who works on the design of clothing and fashion ranges. Designers can work in any specialism, from handbags to sportswear to children’s wear.

Retail Buyer: Retail buyers are the brains behind which products or garments are sourced and stocked in advance of the coming season for retail outlets. Purchasing decisions for the company are based on customer demand, market and seasonal trends, store brand, and budget.

Fashion Illustrator: Fashion illustrators work with designers to create conceptual sketches and illustrations of fashion products.

Merchandisers: Merchandisers work closely with the buying team to ensure products appear in the store, in the right quantities at the right time.

Fashion Stylist: Fashion stylists take a photographer or art director’s vision for a photo shoot or film and bring it to life. This is a very creative role – fashion stylists will work with many media organisations, including editorial print, advertising, film and online

Personal Stylist: Personal stylists usually work in a retail setting with individuals to advise on personal style and clothing. This role has obvious appeal for the diehard fashionista and is a job that requires excellent communication and service skills.

Fashion Public Relations: Fashion public relations roles have a glamorous appeal, and the job is very people-focussed. PRs work with fashion labels and retailers to build a strong brand profile and public image and assist with the media coverage of new product launches.

Fashion Writer: Fashion writers often work alongside Fashion PRs and produce editorial copy for the extensive fashion media industry. Fashion writers work for newspapers, magazines, fashion websites or blogs, and television.




DESIGN STREAMS

FASHION DESIGN

B DES / DIPLOMA

FASHION DESIGN

M.DES

LIFESTYLE ACCESSORIES DESIGN

INTRODUCTION

Fashion design is the art of applying design, aesthetics and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes and has varied over time and place. Fashion designers work in several ways in designing clothing and accessories such as bracelets and necklaces. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes.

Fashion designers work in different ways. Some sketch their ideas on paper, while others drape fabric on a dress form. When a designer is completely satisfied with the fit of the toile(or muslin), he or she will

Fashion Design

consult a professional pattern maker who then makes the finished, working version of the pattern out of card or via a computerized system. Finally, a sample garment is made up and tested on a model to make sure it is an operational outfit.

DUTIES OF FASHION DESIGNERS

Fashion designers typically do the following:
  • Study fashion trends and anticipate designs that will appeal to consumers
  • Decide on a theme for a collection
  • Use computer-aided design (CAD) programs to create designs
  • Visit manufacturers or trade shows to get samples of fabric
  • Select fabrics, embellishments, colors, or a style for each garment or accessory
  • Work with other designers or team members to create prototype designs
  • Present design ideas to the creative director or showcase them in fashion or trade shows
  • Market designs to clothing retailers or directly to consumers
  • Oversee the final production of their designs

TYPES OF FASHION DESIGNERS

  • Clothing designers create and help produce men’s, women’s, and children’s apparel, including casual wear, suits, sportswear, evening wear, outerwear, maternity clothing, and intimate apparel.
  • Footwear designers create and help produce different styles of shoes and boots. As new materials, such as lightweight synthetic materials used in shoe soles, become available, footwear designers produce new designs that combine comfort, form, and function.
  • Accessory designers design and produce items such as handbags, suitcases, belts, scarves, hats, hosiery, and eyewear.
  • Costume designers design costumes for the performing arts and motion picture and television productions. They research the styles worn during the period in which the performance takes place, or they work with directors to select and create appropriate attire. They also must stay within the costume budget for the particular production.

EDUCATION FOR FASHION DESIGNERS

Many fashion designers have a bachelor’s degree in fashion design or fashion merchandising. In these programs, students learn about textiles and fabrics and how to use computer-aided design (CAD) technology. They also work on projects they can add to their portfolio, which showcases their designs.

OTHER EXPERIENCE FOR FASHION DESIGNERS

Fashion designers often gain their initial experience in the fashion industry through internships or by working as an assistant designer. Internships provide aspiring fashion designers an opportunity to experience the design process, building their knowledge of textiles and colors and of how the industry works.

CAREER FOR FASHION DESIGNERS

Garment Technologist: It is working on the design, and development of new materials through testing new combinations of yarns, textiles and fibres

Fashion Designers: One of the highest -profile roles in the industry, designers are the creative genius’ who works on the design of clothing and fashion ranges. Designers can work in any specialism, from handbags to sportswear to children’s wear.

Retail Buyer: Retail buyers are the brains behind which products or garments are sourced and stocked in advance of the coming season for retail outlets. Purchasing decisions for the company are based on customer demand, market and seasonal trends, store brand, and budget.

Fashion Illustrator: Fashion illustrators work with designers to create conceptual sketches and illustrations of fashion products.

Merchandisers: Merchandisers work closely with the buying team to ensure products appear in the store, in the right quantities at the right time.

Fashion Stylist: Fashion stylists take a photographer or art director’s vision for a photo shoot or film and bring it to life. This is a very creative role – fashion stylists will work with many media organisations, including editorial print, advertising, film and online

Personal Stylist: Personal stylists usually work in a retail setting with individuals to advise on personal style and clothing. This role has obvious appeal for the diehard fashionista and is a job that requires excellent communication and service skills.

Fashion Public Relations: Fashion public relations roles have a glamorous appeal, and the job is very people-focussed. PRs work with fashion labels and retailers to build a strong brand profile and public image and assist with the media coverage of new product launches.

Fashion Writer: Fashion writers often work alongside Fashion PRs and produce editorial copy for the extensive fashion media industry. Fashion writers work for newspapers, magazines, fashion websites or blogs, and television.