ALL DISCIPLINES

INDUSTRIAL DESIGN

B.DES / M.DES

INTRODUCTION

Industrial design is a creative discipline focused on solving real-world problems with a blend of art and design, technology, and science.

Like other fields influenced by the philosophy of human-centered design, industrial design drives innovation through a combination of practical ideas and scientific processes.

WHAT IS INDUSTRIAL DESIGN?

Industrial Design (ID) is the professional practice of designing products, devices, objects, and services used by millions of people around the world every day

Every object that you interact with daily in your home, office, school, or public setting is the result of a design process during which thousands of decisions were made by an industrial designer (and their team) aimed at improving your life through well-executed design.

Industrial design is a process of design applied to products that are to be manufactured through techniques of mass production. Its key characteristic is that design is separated from manufacture the

Industrial Design

creative act of determining and defining a product’s form and features takes place in advance of the physical act of making a product, which consists purely of repeated, often automated, replication. This distinguishes industrial design from craft-based design, where the form of the product is determined by the product’s creator at the time of its creation.

EDUCATION

In the Industrial Design course, students are introduced to what industrial designers do. They redesign a simple office supply product, learn and practice technical drawing techniques, and are introduced to how products are made. They explore what reverse engineering is, the importance of patents, as well as what and how engineering notebooks are formatted and used. Finally, they are introduced to human factors engineering as well as rapid prototyping. They will also use 3D design software Sketch Up, to complete several projects.

Product design and industrial design overlap in the fields of user interface design, information design, and interaction design. Various schools of industrial design specialize in one of these aspects, ranging from pure art colleges and design schools (product styling) to mixed programs of engineering and design, to related disciplines such as exhibit design and interior design, to schools that almost completely subordinated aesthetic design to concerns of usage and ergonomics, the so-called functionalist school.

FIELDS IN INDUSTRIAL DESIGN

  • Product Design
  • Transportation & Automobile Design
  • Furniture Design
  • Ceramic & Glass Design
  • Toy & Game Design
  • Universal Design

WHAT DOES INDUSTRIAL DESIGNER DO?

Industrial designers typically focus on the physical appearance, functionality, and manufacturability of a product, though they are often involved in far more during a development cycle. All of this ultimately extends to the overall lasting value and experience a product or service provides for end-users.

Industrial designers are responsible for the look of many of the products bought, used and consumed every day. It is the job of an industrial designer to create, plan and style manufactured goods, including automobiles, household products, food packaging, consumer electronics, and medical equipment.

An industrial designer considers the usability, ergonomics, and aesthetics of common mass-produced items and works to improve the design, function, engineering, and marketing of these items. Industrial designers are responsible for the familiar look of brands and products like Jeep, iPods and the Coke bottle.

CAREER FOR INDUSTRIAL DESIGNERS

  • Product Designers
  • Automobile Designers
  • Car Body Designers
  • Furniture Designers
  • Snowboard Designers
  • Toy Designers
  • Bank Note Designers
  • Ceramic Designers
  • Package Designers
  • Accessories Designers
  • Bicycle Designers
  • Ceramic Mould Designers
  • Rug Designers
  • Tile Designers



DESIGN STREAMS

INDUSTRIAL DESIGN

B.DES / M.DES

INTRODUCTION

Industrial design is a creative discipline focused on solving real-world problems with a blend of art and design, technology, and science.

Like other fields influenced by the philosophy of human-centered design, industrial design drives innovation through a combination of practical ideas and scientific processes.

WHAT IS INDUSTRIAL DESIGN?

Industrial Design (ID) is the professional practice of designing products, devices, objects, and services used by millions of people around the world every day

Every object that you interact with daily in your home, office, school, or public setting is the result of a design process during which thousands of decisions were made by an industrial designer (and their team) aimed at improving your life through well-executed design.

Industrial design is a process of design applied to products that are to be manufactured through techniques of mass production. Its key characteristic is that design is separated from manufacture the

Industrial Design

creative act of determining and defining a product’s form and features takes place in advance of the physical act of making a product, which consists purely of repeated, often automated, replication. This distinguishes industrial design from craft-based design, where the form of the product is determined by the product’s creator at the time of its creation.

EDUCATION

In the Industrial Design course, students are introduced to what industrial designers do. They redesign a simple office supply product, learn and practice technical drawing techniques, and are introduced to how products are made. They explore what reverse engineering is, the importance of patents, as well as what and how engineering notebooks are formatted and used. Finally, they are introduced to human factors engineering as well as rapid prototyping. They will also use 3D design software Sketch Up, to complete several projects.

Product design and industrial design overlap in the fields of user interface design, information design, and interaction design. Various schools of industrial design specialize in one of these aspects, ranging from pure art colleges and design schools (product styling) to mixed programs of engineering and design, to related disciplines such as exhibit design and interior design, to schools that almost completely subordinated aesthetic design to concerns of usage and ergonomics, the so-called functionalist school.

FIELDS IN INDUSTRIAL DESIGN

  • Product Design
  • Transportation & Automobile Design
  • Furniture Design
  • Ceramic & Glass Design
  • Toy & Game Design
  • Universal Design

WHAT DOES INDUSTRIAL DESIGNER DO?

Industrial designers typically focus on the physical appearance, functionality, and manufacturability of a product, though they are often involved in far more during a development cycle. All of this ultimately extends to the overall lasting value and experience a product or service provides for end-users.

Industrial designers are responsible for the look of many of the products bought, used and consumed every day. It is the job of an industrial designer to create, plan and style manufactured goods, including automobiles, household products, food packaging, consumer electronics, and medical equipment.

An industrial designer considers the usability, ergonomics, and aesthetics of common mass-produced items and works to improve the design, function, engineering, and marketing of these items. Industrial designers are responsible for the familiar look of brands and products like Jeep, iPods and the Coke bottle.

CAREER FOR INDUSTRIAL DESIGNERS

  • Product Designers
  • Automobile Designers
  • Car Body Designers
  • Furniture Designers
  • Snowboard Designers
  • Toy Designers
  • Bank Note Designers
  • Ceramic Designers
  • Package Designers
  • Accessories Designers
  • Bicycle Designers
  • Ceramic Mould Designers
  • Rug Designers
  • Tile Designers
Ar. Deepika Thangavelu
Deepika T
Discipline of Industrial Design

Deepika has finished her bachelors in Architecture

from National Institute of Technology Trichy and moved on to National Institute of Design Ahmedabad to pursue her masters in furniture and spatial design. She has a background of designing spaces and furniture for various concerns; she is also experienced in design education and has been teaching design for school students, design and Architecture institutions. Her area of interests are in Furniture design, Design research and

Sivakumar Thangavelu
Sivakumar Thangavelu
Lead Designer at DeepBlueTechnology, China

Sivakumar is an Industrial Designer with over 6 years of

international experience across Industrial Design, Interaction Design and Architectural Design. He believes in exploiting the sweet spot between technology and human factors to create delightful and meaningful product experiences. He has worked with global brands like Microsoft, Hitachi, Haier, Bissell, Bosch, Karcher, Mercedes, DJI etc. He is also passionate about sharing his design knowledge to the upcoming bright minds

INDUSTRIAL DESIGN

B.DES / M.DES

INDUSTRIAL DESIGN